The 4-Week Challenge for Coaches

Write Your Bestselling Book in 4 Weeks — and Use It to Land $10K–$50K Coaching Clients

500+ Coaches Have Done This  |  108 Bestsellers and Counting

Join the Challenge — $47

Regular price $950 · today only $47 with code

Forbes* Inc.* Entrepreneur*
Hundreds of Trustpilot Reviews* 108 Bestsellers Published
The Honest Truth

Sound Familiar?

  • I've been thinking about writing my book for years but I can never find the time
  • Other coaches in my space have books — and they're getting the clients I should be getting
  • I'm not a writer, but I know my life experience belongs in a book
  • I don't know how to turn a book into actual coaching clients
  • I'm worried I'll write it and nobody will read it
  • I just don't know where to start

If any of this sounds like you — you're in the right place.

Meet Your Guide

Real Founder. Real Family Business.

My name is Sai Blackburn. I'm the founder of Coach Foundation. Over the last decade, we've published 108 books for coaches. Every single one became a bestseller.

This is a family business. I built this system for my mother's first book — and it changed her life. Since then, we've helped over 500 coaches get their books out into the world.

108Bestsellers Published
500+Coaches Through BAL
11Cohorts Run
10+Years in Business
Forbes* Inc.* Entrepreneur* Trustpilot*
Proof, Not Promises

Real Coaches. Real Results.

Mynoo

Wasn't a coach before her book. She was in her sixties with decades of wisdom but no platform.

  • $ $500K coaching business in year one
  • $ United Nations speaker — 4 times
  • $ Retreat prices went from $5K to $25K
  • $ 3 invitations to Davos this year alone

Aila

Wanted to bring coaching to Albania — a country where it barely existed.

  • $ 4 corporate contracts at $50K each
  • $ $200K in one month
  • $ Voted second highest rated executive coach in Eastern Europe

Kaley

A health and wellness coach focused on helping people live symptom-free.

  • $ Named one of top 10 inspiring women making waves in the world
  • $ Alongside Michelle Obama
  • $ Featured in Arianna Huffington's Thrive Global

"All from one book."— Mynoo, BAL Graduate

Where Coaches Get It Wrong

Why Most Coaching Books Fail

The book doesn't lead anywhere

Most coaches dump everything they know onto pages. No structure. No path. The reader finishes and thinks "that was nice" — and moves on. No call. No client. No money.

Nobody ever sees it

Malcolm Gladwell never ran a single ad for his books. Tony Robbins doesn't run ads. They get people with big audiences to promote them. Most coaches just put the book on Amazon and wait.

Author vs. BESTSELLING Author

You can get a book on Amazon. But "an author" means nothing — there are over a million of them. A BESTSELLING author changes everything.

We help you get all three right. In four weeks.

Here's What You Get

Exactly What Happens Inside the 4-Week Challenge

1

Your Bestseller Book Idea

We validate it, shape it, and our editing team — people who only work with coaching books — make sure it's built to bring you clients.

Value: $495
2

Your Chapter-by-Chapter Outline

Every chapter set up so the reader goes on a journey — and by the last page, their next move is to work with you.

Value: $400
3

Start Writing

Live coaching plus our editors clean up at least your first chapter. Your words. Your voice. Polished to the point where it's ready to print.

Value: $495
4

Your Bestseller Launch Plan

How to get people with audiences to spread the word. The five-day launch window. The full step-by-step to hit number one.

Value: $495
Plus, You Also Get

You Also Get All of This

  • Expert-Level Editing

    Hands-on editing from our team throughout the challenge. Editors who only work on coaching books.

    $2,000
  • Breakthrough Author Mastermind

    Ongoing support group with me and other coaches. We don't shut the door after 4 weeks.

    $5,000
  • Bestseller Group Database

    Which groups on Amazon work for your coaching niche and what it takes to hit number one. Data from 100+ launches.

    $4,000
  • Podcast Paradise Workshop

    How to get podcast hosts to talk about your book to their listeners. Never released to the public.

    $1,000
  • Press on Demand Workshop

    How to get media to cover your book and your business.

    $1,000
  • Real-World Case Studies

    Step by step, how coaches in multiple niches built real businesses from their books.

    $1,000
  • Live Listing on Coach Foundation

    100,000 visitors a month. We normally charge $200/month — free once your book is done.

    $2,000/yr

Total value: $13,385

Here's Why It's $47

From $950 Down to $47 — Just for Today

The regular price for Breakthrough Author Live is $950. Up until now, every coach who's been through this came from inside our community — they already knew and trusted us.

You don't know me yet. Paying $950 to someone you just found on the internet is a big ask. So here's what we're doing: these four weeks let us work together first. If it makes sense to go further afterward, great — we'll talk. If not, you keep your idea, outline, first chapter, and launch plan either way.

Use code [CODE] at checkout
$950 $47
100% Money-Back Guarantee Go through all 4 weeks. If you don't feel it was worth your time, full refund. No questions. You keep everything.

Is This For You?

✅ This IS for you if:

  • You're a coach who wants to use a book to grow your business
  • You've been thinking about writing a book for years
  • You want to become a bestselling author
  • You're willing to show up for 4 weeks and do the work
  • You coach in any niche — health, wellness, personal development, business, relationships, executive, or any other area

❌ This is NOT for you if:

  • You want to write fiction, a children's book, or a memoir unrelated to your business
  • Your book isn't connected to a coaching or consulting business
  • You're looking for someone to do 100% of the work with zero involvement from you
  • You're not willing to put in any effort over the 4 weeks

Questions You Might Have

Yes. We record every session and support you outside of the live calls too. Many coaches go through the replays and still get everything done.

Great — we'll refine what you have, structure it properly, and build your launch strategy. You're ahead of the game.

That's why the Mastermind stays open. Our focus is to get the train moving — many coaches finish within 6 months, some during the 4 weeks. Either way, we're there for you after.

Our editing team actively works on your material — your book idea, your outline, and your first chapter. This is hands-on, not just information.

All of them. We've published bestsellers across health, wellness, personal development, business, finance, relationships, executive coaching, and many others.

Go through all 4 weeks. If you don't feel it was worth your time, we'll refund every penny — no questions asked — and you keep everything we've done for you.

None. $47 is the total investment for the challenge.

How Long Have You Been Thinking About This Book?

Five years? Ten? Twenty?

Every year it gets pushed. And the clients, the speaking gigs, the media, the standing, the legacy — all of it stays on the table. Waiting.

You have something that can help people. You've known it for years. Maybe decades.

Forty-seven dollars. Four weeks. Your book finally gets out of your head and into the world. Where it belongs.

— Sai Blackburn. This is a family business. I can't wait to see you inside.